文章基本信息

标题：Perilaku Generasi Milenial dalam Menggunakan Aplikasi Go-Food
本地全文：下载
作者：Syarif Hidayatullah ; Abdul Waris ; Riezky Chris Devianti 等
期刊名称：Jurnal Manajemen Dan Kewirausahaan
印刷版ISSN：2301-9093
电子版ISSN：2540-8259
出版年度：2018
卷号：6
期号：2
页码：240-249
DOI：10.26905/jmdk.v6i2.2560
摘要：In era of industry 4.0 revolution, the development of information technology makes the lifestyle changes of modern generation (millennial generations born between 1980 to 2000). This aims of this study is to analyze how the behavior of millennial generations in using Go-food applications. The characteristics of the millennial generation in this study are: 1) user generated content (UGC); 2) take advantage of technology and information; 3) consumptive behavior; 4) tends lazy. The data analysis uses a descriptive analysis and linear regression analysis. The results of data analysis show that: 1) the millennial generation's decision to use Go-food applications is influenced by behavior of millennial generation; and 2) millennial generation's behavior which has a dominant influence in making decision to use Go-food appications is consumptive behavior.
其他摘要：In era of industry 4.0 revolution, the development of information technology makes the lifestyle changes of modern generation (millennial generations born between 1980 to 2000). This aims of this study is to analyze how the behavior of millennial generations in using Go-food applications. The characteristics of the millennial generation in this study are: 1) user generated content (UGC); 2) take advantage of technology and information; 3) consumptive behavior; 4) tends lazy. The data analysis uses a descriptive analysis and linear regression analysis. The results of data analysis show that: 1) the millennial generation's decision to use Go-food applications is influenced by behavior of millennial generation; and 2) millennial generation's behavior which has a dominant influence in making decision to use Go-food appications is consumptive behavior. https://doi.org/10.26905/jmdk.v6i2.2560
关键词：Behavior; Go-food; Millennial Generation.
其他关键词：Behavior; Go-food; Millennial Generation