文章基本信息

标题：Membangun Kepercayaan Konsumen untuk Meningkatkan Intensi Pembelian
本地全文：下载
作者：Ida Bagus Nyoman Udayana ; Aria Pramana
期刊名称：Jurnal Manajemen Dan Kewirausahaan
印刷版ISSN：2301-9093
电子版ISSN：2540-8259
出版年度：2019
卷号：7
期号：2
页码：112-123
DOI：10.26905/jmdk.v7i2.3039
摘要：The aim of this research is to examine how to build consumer trust to increase purchase intention in the case study of the SoWellShop online store through testing the effect of ability, benevolence of business and integrity on customer trust and testing the effect of customer trust on purchase intention. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collected through questionnaires given to 100 respondents. The d ata analy sis uses regression.. The results show that : 1) ability, benevolence of business, and integrity have a significant and positive effect on customer trust , 2) the customer trust has a significant and positive effect on the purchase intention variable.
其他摘要：The aim of this research is to examine how to build consumer trust to increase purchase intention in the case study of the SoWellShop online store through testing the effect of ability, benevolence of business and integrity on customer trust and testing the effect of customer trust on purchase intention. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collected through questionnaires given to 100 respondents. The d ata analy sis uses regression.. The results show that : 1) ability, benevolence of business, and integrity have a significant and positive effect on customer trust , 2) the customer trust has a significant and positive effect on the purchase intention variable. https://doi.org/10.26905/jmdk.v7i2.3039
关键词：Ability; Benevolence of Business; Customer Trust; Integrity; Purchase Intention
其他关键词：Ability; Benevolence of business; Customer Trust; Integrity; Purchase Intention