文章基本信息

标题：Coffee Shop Business Model Analysis
本地全文：下载
作者：Budi Rahardjo ; Rokhani Hasbullah ; Fahim M Taqi 等
期刊名称：Integrated Journal of Business and Economics
印刷版ISSN：2549-5933
电子版ISSN：2549-3280
出版年度：2019
卷号：3
期号：2
页码：140-152
DOI：10.33019/ijbe.v3i2.153
出版社：Universitas Bangka Belitung, Fakultas Ekonomi
摘要：In line with the increase of coffee enthusiasts in Indonesia, coffee shops are now emerging roommates presents the enjoyment of local coffee in a distinctive way. One of the coffee shops that has a typical way is a Klinik Kopi. The purpose of this study: 1) to identify the Klinik Kopi business model, 2) to analyze internal and external factors that affect the Clinical Coffee business activities and, 3) to formulate strategies and improvement programs as the business development of the Klinik Kopi. This study uses a combination of business model canvas (BMC) approach and SWOT matrix analysis. Results of the study show that optimizing the main resources to create a new value proposition in designing future business models in the form of socio-entrepreneurship programs and business inspiration books influences every element of the business model canvas, namely an increase of carried out in key activities, key partners, channels, segments consumers and incoming revenue streams. Consumer relationships need to be improved in an effort to maintain customer segments.
关键词：business environment;business model;coffee shop;SWOT