文章基本信息

标题：CRITERIA OF SELECTING BANK IN PAKISTANIBANKING SECTOR: STUDY OF BANKINGCUSTOMERS IN SAHIWAL, PAKISTAN
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作者：Bushra Zulfiqar ; Hafiz Muhammad Arshad ; Zeeshan Fareed 等
期刊名称：International Journal of Managing Value and Supply Chains
印刷版ISSN：2230-7966
电子版ISSN：0976-979X
出版年度：2014
卷号：5
期号：4
页码：19-32
DOI：10.5121/ijmvsc.2014.5402
出版社：AIRCC
摘要：This study is designed to evaluate the customer’s behavior towards the bank selection in Sahiwal Division,Pakistan. Questionnaire is used as instrument to measure the bank selection criteria and distributed to 150respondents of the nationalized (Bank of Punjab), privatized (United Bank Ltd.) and private bank (BankAlfalah Ltd.) in Sahiwal. Eight factors including 34 attributes on 5 point Likert scale were used todetermine the criteria of selecting bank. Frequency table of demographic variables, descriptive statisticsof 8 factors and one sample t-test for testing hypothesis are used by SPSS version 16.0 to analyze thecustomer’s bank selection criteria. Eight hypotheses were developed from the literature out of which threewere found to be significant. These three factors are “convenience”, “quality of services” and “price andcost”.
关键词：Bank selection criteria; Structural factors; Easy banking process; Pakistan