文章基本信息

标题：CITIZEN RELATIONSHIP MANAGEMENT ANDPRINCIPAL/AGENT THEORY
本地全文：下载
作者：Ameneh Malmir ; Alireza Shirvani ; Ali Rashidpour 等
期刊名称：International Journal of Managing Value and Supply Chains
印刷版ISSN：2230-7966
电子版ISSN：0976-979X
出版年度：2014
卷号：5
期号：3
页码：83-90
DOI：10.5121/ijmvsc.2014.5307
出版社：AIRCC
摘要：Principal/Agent Theory economic that makes clear accountability relationship management (Agent) toshareholders (Principal), Have the effect of creating new public management . This theory highlightsimportant issues regarding the accountability of state structures that distinguishes private structures. Thistheory of public administration causes agents to act and be accountable to their citizens' interests.Although the Principal/Agent theory does not provide a complete solution for administrationaccountable, but accountability relationships which reveal a positive step in improving accountability.This theory is one of the factors citizen relationship management. In this article we will examine therelationship between Principal/Agent theory and citizen relationship management.
关键词：Citizen Relationship Management; Principal/Agent Theory; Clientele.