文章基本信息

标题：Audience territory
本地全文：下载
作者：Elvira García de Torres
期刊名称：Participations
印刷版ISSN：1749-8716
出版年度：2013
卷号：10
期号：1
页码：410-413
出版社：Department of Theatre, Film and Television Studies, University of Wales
摘要：In two recent studies1, an analysis of participation in a sample of 80 Latin American and US newspapers and qualitative research on the use of Twitter and Facebook by regional news media, found clear patterns of a defensive strategy regarding the management of online audiences on the websites. There was no strategy at all and open movements in the Social Media arena (García de Torres, 2011; García de Torres et al. 2011). Despite the eminent proof on how news media promotes civic engagements and freshens up the news, little efforts have been made in the realm of traditional media to effectively intertwine the past and the present. Plainly stated in the Terms of Service by a prominent Spanish company: “This Portal will just enable a space, but will not participate in it at all” (or this is audience territory).
关键词：audience; civic engagement; participation; strategies; user generated content