文章基本信息

标题：‘Generation C’ and audio media: A cross-cultural analysis of differences in media consumption in four European countries
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作者：Angeliki Gazi ; Paula Cordeiro ; Guy Starkey 等
期刊名称：Participations
印刷版ISSN：1749-8716
出版年度：2014
卷号：11
期号：2
页码：239-257
出版社：Department of Theatre, Film and Television Studies, University of Wales
摘要：Despite common circumspection often attaching to technological determinism, academic paradigms which identify elements of cause and effect between the implementation of technological innovation and changes in patterns of audience consumption of media content, suggest audience behaviour among early adopters of such new technology to be worthy of at least cautious analysis. Within this framework, the present comparative study focuses on four European countries to analyse audio media consumption patterns among young people. The age group of young adults between 18-34 is often located within that psychographic group characterized as ‘Generation C’ because of their higher propensity to include ‘early adopters’ of new communication technologies, and the established medium of radio. This paper aims to contribute to the academic discussion regarding the use of audio media, with emphasis on the radio, by young and heavy media users who are daily using interactive media and networks to communicate, interact, work or entertain themselves. It further situates its conclusions within wider contexts of technological innovation and audience interaction.
关键词：Audio Media; Radio; Early Adopters; ‘Generation C’.