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  • 标题:Extensão universitária no curso de Publicidade e Propaganda: perspectivas acadêmicas e comunitárias do projeto comunicação para o desenvolvimento social
  • 本地全文:下载
  • 作者:Fabricia Durieux Zucco ; Cynthia Morgana Boos de Quadros ; Rafael Jose Bona
  • 期刊名称:Extensio: Revista Eletrônica de Extensão
  • 印刷版ISSN:1807-0221
  • 出版年度:2019
  • 卷号:16
  • 期号:34
  • 页码:19-33
  • DOI:10.5007/1807-0221.2019v16n34p19
  • 出版社:Pró-Reitoria de Extensão
  • 摘要:The present article analyzes the perception of the student of Advertising of the FURB in relation to the different dimensions of the university extension and specifically to the project "Communication for the social development". From a quantitative research, the article presents the perceptions of scholars about the Role of FURB in the community; Personal role in the community; Role of the community in personal formation; Role of the course in the community; Personal role in the community; Role of the community in personal formation; Valuation of the extension and Valorization of the communication project for NGOs. The results indicate a high valuation by the academics for the community activities in the different dimensions..
  • 其他摘要:The present article analyzes the perception of the student of Advertising of the FURB in relation to the different dimensions of the university extension and specifically to the project "Communication for the social development". From a quantitative research, the article presents the perceptions of scholars about the Role of FURB in the community; Personal role in the community; Role of the community in personal formation; Role of the course in the community; Personal role in the community; Role of the community in personal formation; Valuation of the extension and Valorization of the communication project for NGOs. The results indicate a high valuation by the academics for the community activities in the different dimensions.
  • 关键词:Extensão; Comunicação Comunitária; Publicidade
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