文章基本信息

标题：Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry
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作者：Cynthia M. Frisby
期刊名称：Advances in Journalism and Communication
印刷版ISSN：2328-4927
电子版ISSN：2328-4935
出版年度：2019
卷号：7
期号：2
页码：35-54
DOI：10.4236/ajc.2019.72003
出版社：Scientific Research Publishing
摘要：The purpose of this research is twofold: 1) to explore colorism in the cosmetic industry in light of multiple marketing venues such as social media, online, and retail stores and 2) to provide a snapshot of improvement (or lack of) in shades and foundation colors offered in the beauty industry. A Kolmogorov-Smirnov test conducted indicates that the total shades of foundation found in a sample of 49 cosmetic beauty brands do not follow a normal distribution, D(49) = .360, p = .0000. In addition, a Chi-Square goodness-of-fit test conducted also shows that the variety in foundation shades is also not equally distributed (χ2 = 68.7, df, 47, p.
关键词：Content Analysis;Colorism;Skin Tone;Beauty and Skin Tone;Marketing Beauty