文章基本信息

标题：Customer Loyalty of Discount and Promotion Mobile Applications
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作者：Pualam Dipa Nusantara
期刊名称：International Journal of Computer Trends and Technology
电子版ISSN：2231-2803
出版年度：2019
卷号：67
期号：11
页码：49-52
DOI：10.14445/22312803/IJCTT-V67I11P108
出版社：Seventh Sense Research Group
摘要：In the current Information Technology era thirdparty applications come to help companies to get information according to their customer needs. By using such application Consumers get easy information through categories provided by thirdparty applications. This paper is aimed to reveal what determine factors for Customer Loyalty for such an application. The research model development developed by Customer Satisfaction (CS), Trust (Tr), Perceived Value (PV), Commitment (Commit) and Customer Loyalty (CL) where the result of determine factor to Customer Loyalty (CL) are Customer Satisfaction (CS), Perceived Value (PV), and Commitment (Commit). On the other hand Trust (Tr) in this research does not have strong relation with the model..
关键词：application; discount; promotion; customer; loyalty