文章基本信息

标题：Marketing for Next Gen Extension Clientele Through the Use of Geofilters
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作者：Jamie Davis ; Samara Rufener ; Alan Dennis 等
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2020
卷号：58
期号：1
页码：1-3
出版社：Journal of Extension, Inc.
摘要：Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions..
关键词：social media ; marketing ; Snapchat ; geofilter ; augmented reality