文章基本信息

标题：Self-Presentation of Polish Football Managers on Linkedin
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作者：Aleksandra Kuzior
期刊名称：Social Communication
电子版ISSN：2299-5382
出版年度：2019
卷号：5
期号：1
页码：15-26
DOI：10.2478/sc-2019-0003
出版社：Walter de Gruyter GmbH
摘要：Although LinkedIn is the world’s largest professional networking site, the research concerning self-presentation on the platform is limited and fragmented. The main goal of the study was to explore the self-presentation of Polish football managers on LinkedIn in four dimensions: completeness and attractiveness of the profile, network-embeddedness, and activity. Using quantitative content analysis of managers’ profiles (N=319), the research shows that the managers exploit the potential of LinkedIn to build their personal professional brand only in a very limited and mostly static way. In addition, the self-presentation in LinkedIn is the best among managers working in Polish Football Association, improves with the length of professional experience, and shows only slight differences between women and men..
关键词：LinkedIn ; sport management ; self;presentation ; personal brand