文章基本信息

标题：The Impact of Service Quality on Tourist Satisfaction: The Case Study of Rantau Abang Beach as a Turtle Sanctuary Destination
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作者：Tan Chi Hau
期刊名称：Mediterranean Journal of Social Sciences
电子版ISSN：2039-2117
出版年度：2014
卷号：5
期号：23
页码：1827-1832
DOI：10.5901/mjss.2014.v5n23p1827
出版社：Mediterranean Center of Social and Educational Research (MCSER)
摘要：The study was conducted to investigate the causal relationship among the components of service quality (destination image, destination support services and security, destination cleanliness and destination facilities) and tourist satisfaction. A series of multiple regressions were applied to determine the relationship between service quality and tourist satisfaction. The results of the analysis confirmed that destination image, support services and security, cleanliness and facilities directly influenced tourist satisfaction. The results also indicated that service quality has a significant and positive impact on turist satisfactions. Thus, to ensure tourists’ satisfaction, aggressive and sustained efforts should be undertaken to improve service quality.
关键词：service quality;tourist satisfaction