文章基本信息

标题：Communication Quality as a Determinant Influencing Customer Behavior in the Terms of E-Commerce Subjects in Visegrad Group Countries
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作者：Richard Fedorko ; Radovan Bačík ; Igor Fedorko 等
期刊名称：Mediterranean Journal of Social Sciences
电子版ISSN：2039-2117
出版年度：2015
卷号：7
期号：1
页码：184-189
DOI：10.5901/mjss.2016.v7n1p184
出版社：Mediterranean Center of Social and Educational Research (MCSER)
摘要：The aim of the paper was to define specific aspects of e-commerce subjects in Visegrad group countries according to their customers. The paper summarized the current state of e-business and e-commerce issue in the Czech Republic, Hungary, Poland and Slovakia. The study contained data obtained from the data analysis of 5,228,127 evaluations of 9,260 e-shops. The main focus was given to customer’s overall degree of willingness to recommend an e-shop in relation to quality of communication with a customer. The contribution of the study lies in the revelations of the links between customer behavior and communication quality of e-commerce subjects and last but not least, in a better understanding of customer needs.
关键词：e-business;e-commerce;Visegrad group;B2C;customer satisfaction