文章基本信息

标题：The Relationship between Quality of Work Life and Customer Relationship Management (CRM) in State Banks of Maragheh City
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作者：Aram Mohebinia ; Yahya Dadashkarimi
期刊名称：Mediterranean Journal of Social Sciences
电子版ISSN：2039-2117
出版年度：2016
卷号：7
期号：5 S1
页码：174-177
DOI：10.5901/mjss.2016.v7n51p174
出版社：Mediterranean Center of Social and Educational Research (MCSER)
摘要：High-quality working environment is known as a basic prerequisite of empowering human resources required organizational system. Understanding the quality of their working as employees of an organization of the working group, in terms of its importance in the operation have been considered. On the other hand productivity in employees' personnel will be a major factor in the success of the organization. If the correlation between quality of work life and the relationship with the customer and ultimately productivity be clear, managers can improve the quality of workplace productivity by providing staff. The population consisted of managers of state banks constitute the province that consists of 100 employees. The sampling method based on random sampling of the population is mentioned. Therefore, this study is performed to investigate the relationship between these two variables together. The overall result is that the quality of work life better, as well as customer relationship management in state banks to be studied further.
关键词：quality of work life;customer relationship management;state banks