文章基本信息

标题：The benefits of a press release coursework for undergraduates
本地全文：下载
作者：Gwen Hughes ; Benjamin J O White ; Daniel J Wilkinson 等
期刊名称：Higher Education Pedagogies
电子版ISSN：2375-2696
出版年度：2019
卷号：4
期号：1
页码：1-13
DOI：10.1080/23752696.2019.1587715
出版社：Taylor and Francis Ltd
摘要：Today’s academic staff and students are faced with increasing challenges including respective delivery and development of essential subject-specific content, research and diverse transferable skills for future employment. To meet these needs, we piloted an academic and Media Relations delivery partnership focussing on developing science communication skills to our undergraduate medical science students. This case study reports that the introduction of a science media workshop, combined with a short 250- word, low-stakes, summative press release coursework, proved to be an efficient and effective approach. The assessment required reading and understanding ‘unknown’ primary research findings and submission via the University Media Relations template for ‘real-world’ needs. Co-developed grading criteria allowed for rapid marking and feedback, and the academic-Media Relations marks correlated closely. Student feedback indicated that this authentic exercise was valued, being ‘different’ and ‘enjoyable’ for introducing key skills for research critique whilst also highlighting science media as a vocational route.
关键词：Media Relations ; science communication ; transferable skills ; teaching and learning ; pedagogy