文章基本信息

标题：Artemis time: A mathematical model to calculate maximum acceptable waiting time in B2C e-commerce
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作者：Ehsan Mousavi Khaneghah ; Nosratollah Shadnoush ; Amin Salem 等
期刊名称：Cogent Business & Management
电子版ISSN：2331-1975
出版年度：2017
卷号：4
期号：1
页码：1-30
DOI：10.1080/23311975.2017.1405509
出版社：Taylor and Francis Ltd
摘要：One of the main challenges in e-commerce is how to calculate the maximum acceptable time for response to the customer from the business firms. This case has a direct impact on many business concepts such as customer loyalty, satisfaction, and trust. In this paper, a mathematical model is presented to calculate the maximum acceptable time. In this regard, based on a set of functions, while investigating factors affecting the business from customer’s perspective, this mathematical model has the ability to use in any kind of B2C-based e-commerce system due to the consideration of the partial elongation set between elements that affect time transparency. The business using this function and managing the elements that affect this function is able to manage its operations in a way that conducts business activities in accordance with client time estimates. This will increase satisfaction and customer’ trust in the business.
关键词：time transparency; maximum acceptable time; customer; B2C; disorder; cost; time value for business; time need to response