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标题：Consumer PReferences for Dark Chocolate Products Fortified with Spirulina Platensis Using Analytical Hierarchy Process Method
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作者：Gisela Karina Asti ; Nurfitri Ekantari
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2020
卷号：147
页码：1-14
DOI：10.1051/e3sconf/202014703021
出版社：EDP Sciences
摘要：Chocolate is a product made from cocoa (Theobroma cacao) beans and fat which is very popular because of its taste and nutrition. Dark chocolate has health benefits because of it’s contains antioxidants in the form of phenols and flavonoids. In previous study, the addition of β-carotene extract from S. platensis with a dose of 0.372% to dark chocolate products was aimed to fulfilling energy intake and vitamin A needs. Thus, it’s important to know the consumer pReferences for dark chocolate products fortified with S. platensis. This study aimed to determine the priority weight of the attributes for consumers and measure consumer pReferences for dark chocolate products fortified with S. platensis. This study used the Analytical Hierarchy Process method. Data were collected by distributing questionnaires to 100 respondents unskilled who representing the population level in Yogyakarta, using purposive random sampling. The results showed that the priority attributes of consumer in choosing dark chocolate products fortified with S. platensis are taste, sub-attribute of bitter taste (47.8%), price, sub-attribute of low price (53.3%), product benefits, subattribute of nutritional benefit (38.2%), flavor, sub-attribute of sweet flavor (64.2%), texture, sub-attribute of smooth texture (57.7%), aroma, sub-attribute of typical chocolate aroma (72.8%), and packaging, sub-attribute of packaging 2 (Lindt packaging) (25.8%). Meanwhile, the choice of dark chocolate products according to the consumer pReferences is dark chocolate product fortified with S. platensis with priority weight of 55.8%.
其他摘要：Chocolate is a product made from cocoa ( Theobroma cacao ) beans and fat which is very popular because of its taste and nutrition. Dark chocolate has health benefits because of it’s contains antioxidants in the form of phenols and flavonoids. In previous study, the addition of β-carotene extract from S. platensis with a dose of 0.372% to dark chocolate products was aimed to fulfilling energy intake and vitamin A needs. Thus, it’s important to know the consumer pReferences for dark chocolate products fortified with S. platensis . This study aimed to determine the priority weight of the attributes for consumers and measure consumer pReferences for dark chocolate products fortified with S. platensis . This study used the Analytical Hierarchy Process method. Data were collected by distributing questionnaires to 100 respondents unskilled who representing the population level in Yogyakarta, using purposive random sampling. The results showed that the priority attributes of consumer in choosing dark chocolate products fortified with S. platensis are taste, sub-attribute of bitter taste (47.8%), price, sub-attribute of low price (53.3%), product benefits, subattribute of nutritional benefit (38.2%), flavor, sub-attribute of sweet flavor (64.2%), texture, sub-attribute of smooth texture (57.7%), aroma, sub-attribute of typical chocolate aroma (72.8%), and packaging, sub-attribute of packaging 2 (Lindt packaging) (25.8%). Meanwhile, the choice of dark chocolate products according to the consumer pReferences is dark chocolate product fortified with S. platensis with priority weight of 55.8%.