文章基本信息

标题：The determination of shopping satisfaction of tourists visiting One Utama shopping mall
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作者：Ahmad Albattat ; Mohd Shukri Ab Yajid ; Ali Khatibi 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2019
卷号：9
期号：13
页码：2291-2304
DOI：10.5267/j.msl.2019.7.025
出版社：Growing Science
摘要：Shopping malls are one of the tourism industry’s most attractive and dynamic generators of profit. This study focuses on One Utama Shopping Mall, one of the largest and most well-known shopping centres in Malaysia. The research objective is to determine the level of visitor satisfaction at One Utama and understand how it contributes to the mall’s growth and retention of clientele. Data are collected by way of stratified random sampling and analysed using SPSS 20.0 software. Results demonstrate a significant relationship between all independent variables related to visitor satisfaction: entertainment activities, management services, and shopping centre design. Moreover, push and pull factors are accounted for in determining motivations for visiting the mall. The conclusions of this study are particularly useful for shopping centre owners and stakeholders looking to promote revenue and growth.
关键词：Visitor Satisfaction;Shopping Malls;One Utama;Motivation;Tourism Product