文章基本信息

标题：Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia
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作者：Dwi Rachmawati ; Sakinah Shukri ; S. M. Ferdous Azam 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2019
卷号：9
期号：9
页码：1341-1348
DOI：10.5267/j.msl.2019.5.016
出版社：Growing Science
摘要：This paper investigates the factors influencing on customers’ purchase decision of residential properties in Selangor, Malaysia. The study measures the effects of quality, price, location, promotion and corporate image on purchase decision by distributing some questionnaire among 312 randomly selected residents from some selected destinations at Selangor, Malaysia. Descriptive analysis and multiple regression analysis are used for analyzing the data. The findings reveal that quality, price, location, promotion, and corporate image positively and significantly influence on customers’ purchase decision. The results also indicate that location is the most important factor followed by price, quality, corporate image and promotion plays the smallest role on customers’ purchase intention. The study discusses the results and give constructive suggestions for promoting sales figures.
关键词：Quality;Price;Location;Promotion;Corporate image;Purchase decision;Residential;Property