文章基本信息

标题：The effect of product quality, medical price and staff skills on patient loyalty via cultural impact in medical tourism
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作者：Asyraf Afthanorhan ; Zainudin Awang ; Fauziah Salleh 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2018
卷号：8
期号：12
页码：1421-1424
DOI：10.5267/j.msl.2018.10.004
出版社：Growing Science
摘要：The aim of this research is to understand the effect of product quality, medical price and staff skill on patient’s loyalty through cultural impact in medical tourism. In this study, three exogenous constructs; namely product quality, medical price, and staff skill constructs were adopted to find their effects on patient’s loyalty. Meanwhile, the cultural impact is also adopted as a mediator construct. This study uses confirmatory approach as Covariance based Structural Equation Modeling (CBSEM) for testing the research hypotheses. The study explores inbound medical tourists loyalty from 324 respondents sampled comprised from different countries using stratified sampling. In terms of the direct effect, the method reveals that medical price and staff skill had positive significant effects on cultural impact and patient loyalty. In terms of indirect effect, the cultural impact mediates the relationships between product quality, medical price, and staff skills on patient’s loyalty.
关键词：Product quality;Medical price;Staff skills;Cultural impact;Medical tourism;Structural equation modeling