文章基本信息

标题：Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
本地全文：下载
作者：Ahasanul Haque ; Naila Anwar ; Arun Kumar Tarofder 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2018
卷号：8
期号：12
页码：1305-1318
DOI：10.5267/j.msl.2018.9.009
出版社：Growing Science
摘要：Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context.
关键词：Halal;Cosmetics;Purchase behavior;Muslim consumers