文章基本信息

标题：Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach
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作者：Maruf Gbadebo Salimon ; Sany Sanuri Mohd Mokthar ; Maha Mohamed Yusr 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2018
卷号：8
期号：6
页码：507-518
DOI：10.5267/j.msl.2018.5.004
出版社：Growing Science
摘要：The objective of this research is to determine the factors that can effectively predict the adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLSSEM. While majority of previous studies revealed negative relationship between perceived risk and system usage, the result of this study however indicated a positive relationship with mobile commerce adoption especially with the incorporation of perceived fun that tends to make mobile commerce platforms to be enjoyable. The study provides further insights into how perceived risk and fun can be used to increase the rate of adoption of mobile commerce by coming up with policies that can be used to improve the platform while marketability of mobile commerce can be enhanced.
关键词：Adoption;Fun;Mobile commerce;Perceived risk;Nigeria