文章基本信息

标题：Consumer attitudes toward new pasta products in Iran market: A qualitative and quantitative study
本地全文：下载
作者：Shahrzad Aghaei ; Ali Bonyadi Naeini
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2018
卷号：8
期号：2
页码：109-120
DOI：10.5267/j.msl.2017.11.005
出版社：Growing Science
摘要：Developed food production lines recently have built factories for novel products to find a position in the market faster, although innovation is still expensive and risky. This study focuses on contributors who persuade consumers to purchase new pasta products in Tehran, and tries to determine the correlation among the criteria. This is conducted from the market experts’ view points along with a blend of grounded theory and DEMATEL. The results indicate that quality, price, packaging, promotion, phantasm and place parameters enhance new pasta pictures on customers’ buying decision making. According to experts, quality and price are the most influential factors and promotion and phantasm are completely ineffective. In addition, cultural parameters, especially local recipes as well as customers’ palate are important in this process.
关键词：DEMATEL;New product development;Food industry;Customer attitude