文章基本信息

标题：Studying Healthcare Personnel's Intention to Click Clickbaits
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作者：Neoh Sun Yi Vincent ; Anjan Pal ; Alton Y. K. Chua 等
期刊名称：Lecture Notes in Engineering and Computer Science
印刷版ISSN：2078-0958
电子版ISSN：2078-0966
出版年度：2018
卷号：2233&2234
页码：369-373
出版社：Newswood and International Association of Engineers
摘要：—The focus of this paper is on clickbaiting, the practice of using clickbaits to lure users into clicking. Drawing from the literature on information processing, this paper argues that individuals’ intention to click clickbaits can be predicted as a function of users’ considerations, which can be conceptualized as cognitive, affective and pragmatic. Hence, the objective of this paper is to investigate how the three considerations for clicking are associated with intention to click clickbaits. This paper specifically studied the behavior of healthcare personnel while considering health and non-health clickbaits. Data came from 96 healthcare personnel including doctors, nurses, allied healthcare professionals, and medical students in clinical posting from a public hospital in Singapore. Data analysis was done using a hierarchical moderated multiple regression. The topic of clickbaits was the moderator. The results indicated that all the three considerations were significantly related to intention to click. Interestingly, cognitive consideration showed a weaker correlation with intention to click health clickbaits vis-à-vis non-health clickbaits.
关键词：Clickbaits; fake news; health; intention to click