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标题：BARRIERS TO INSTITUTIONAL ADOPTION OF NEW PRODUCTS INNOVATION: A CASE OF PRECOOKED BEANS AMONG SCHOOLS IN RWANDA
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作者：Alice Mukamugema ; Patience Mlongo Mshenga ; Abucheli Eliud Birachi 等
期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2019
卷号：52
期号：2
页码：139-146
DOI：10.17306/J.JARD.2019.01199
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：The concept of precooked beans was introduced in Rwanda in 2009, to counteract the disadvantage of too much energy and time consumption associated with dry beans preparation. However, their adoption has been dismal and little is known on the possible causes of this. Therefore, the purpose of this paper is to identify constraints impeding the adoption of precooked beans among secondary boarding schools in Rwanda. A multistage sampling procedure was used to interview 64 caterers of secondary boarding schools. Descriptive statistics were used to analyze constraints hindering the adoption of precooked beans among schools. Also, logistic regression was used to analyze factors influencing the willingness to adopt precooked beans in schools. The results showed 7 major constraints encountered by secondary boarding schools in adopting precooked beans and 5 factors statistically influencing the willingness of schools to adopt precooked beans. The study concluded that the lack of sufficient information, higher price, unavailability, distrust in sustainability claims, lower nutritional value, inconvenient packaging and inadequate storage are the major barriers to adoption of precooked beans in schools. Therefore, this study recommends producers of precooked beans to consider the abovementioned barriers in setting their marketing strategy to enhance the consumption of precooked beans among schools.
关键词：precooked beans; adoption; secondary boarding schools; barriers; new products innovation