文章基本信息

标题：Factors Influencing E-Service Quality in Indian Tourism Industry
本地全文：下载
作者：Pooja Kumra ; Manjit Singh
期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2018
卷号：9
期号：1
页码：99-110
DOI：10.18843/rwjasc/v9i1/13
出版社：Educational Research Multimedia & Publication
摘要：The online tourism industry is growing at a fast pace in India. The traditional forms of tourism are being replaced by new form e-tourism. The internet has offered with easy and cost effective solution to people who go for online travel bookings. E-service tourism companies need to understand the customer requirement and meet their expectations by evaluating and improving their website quality. The paper explores the factors of E-service quality in Indian context. The results indicated eleven factors affecting of electronic service quality. The study found that mere online presence was not important but providing excellent e-services on websites was essential to retain customers.
关键词：Online tourism industry; privacy; attractiveness; receptiveness; E;Services;