文章基本信息

标题：CURRENT STATE OF CRM SYSTEMS IN CONSTRUCTION INDUSTRY IN SLOVAKIA
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作者：Peter Mesároš ; Tomáš Mandičák ; Katarína Krajníková 等
期刊名称：Acta Logistica
电子版ISSN：1339-5629
出版年度：2018
卷号：5
期号：4
页码：1-4
DOI：10.22306/al.v5i4.104
出版社：Acta Logistica
摘要：Customer relationship management systems are an important technology for resource efficiency in the management of relations with customers. The use of customer relationship management systems is essential for high level of customer retention. This paper discusses issue of usage rate of customer relationship management systems in construction industry in Slovakia. Main aim of research was to analyse current state of usage rate of customer relationship management systems between participants of construction project in Slovakia. Research sample includes developers, designers, contractors and sub-contractor from Slovakia. It was divided according to size of company and length of time on the market. Based on this, it were set assumption that company size has impact on use of CRM systems. Another assumption was that length of time on the market has impact on use of CRM systems in Slovak construction industry.
关键词：Customer Relationship Management; information systems; construction industry; Slovakia