文章基本信息

标题：Effect of e-Commerce Platforms towards Increasing Merchant’s Income in Malaysia
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作者：M Hafiz Yusoff ; Mohammad Ahmed Alomari ; Nurul Adilah Abdul Latiff 等
期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2019
卷号：10
期号：8
页码：466-470
出版社：Science and Information Society (SAI)
摘要：In 2018, ‘Hootsuite’ and ‘We Are Social’ have reported in their Digital Report that Malaysian Internet users had increased to 25.08 million users, representing 79% of Malaysian population. However, some reports indicate that even with the enhancement of digital technology, many merchants are still not using any e-commerce platform and being sceptic about it. With the pervasive increase of the Internet users, many other reports had been published to understand the relationship between e-commerce and the increasing of merchants’ income. Therefore, the objective of this research is to study the involvement of Malaysian merchants in e-commerce platforms. A sample of 1060 respondents had been selected randomly across Malaysia to participate in this research by answering a set of survey questions given online. In general, the results show that many merchants have realized the existence of e-commerce and they are familiar with it. However, they have only been utilizing it for purchasing goods and services. On the other hand, a few numbers of Malaysian merchants do engage with some type of ecommerce platforms to operate their businesses. In addition, the research is performed to identify the impact of using e-commerce on Malaysian merchants’ income.
关键词：Income increase; e-commerce; merchant; Malaysia; e-retailing