文章基本信息

标题：Trends in the development of marketing technologies in the tourism market
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作者：Olena Sushchenko ORCID Researcher ID ; Matthnai Ekouaghe
期刊名称：Economics of Development
印刷版ISSN：1683-1942
出版年度：2019
卷号：18
期号：1
页码：1-15
DOI：10.21511/ed.18(1).2019.02
出版社：Kharkiv National University of Economics
摘要：This article deals with trends in the development of marketing activities in the tourism market. In the field of tourist marketing should be considered in two aspects: the first aspect is a system focused on the strategy and tactics of active adaptation to the changing requirements of the tourist market; and the second aspect is the interaction of the main market elements: consumer, product, price, advertising, sales, etc. One of the types of services in tourism, which is expanding is marketing. In facts it affects the interests of every person and every organization in any given market. Marketing of tourism in the international sphere in comparison with other areas where all methods and approaches of marketing activities are actively used, remains at a lower level, of use in the promotion of tourist destination despite the fact that tourism seems to be a popular way of recreation for more than a decade. The aim of the article is to analyze the in the main tendencies in the development of the use of marketing technologies in the tourism industry services on the basis of the modern market conditions as well as the study of integrated methods of promotion of tourist destinations.
关键词：tourism; traditional marketing; digital marketing; marketing technologies; tour product