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文章基本信息

  • 标题:Customer Service Training and its Effect on Employee to Employee Relationships and Work Climate: A Case Study
  • 本地全文:下载
  • 作者:David Fowler ; Randy Stevenson ; Ashlea Wilson
  • 期刊名称:Journal of Management and Marketing Research
  • 印刷版ISSN:1941-3408
  • 电子版ISSN:1941-3408
  • 出版年度:2019
  • 卷号:23
  • 页码:1-12
  • 出版社:Academic and Business Research
  • 摘要:This study sought to obtain insight and observe possible correlations of customerinteraction and service training that involves engaging employees within learning environmentswhich are conducive to improving employee-customer interaction and quality of serviceprovided to the organization’s patrons. Such training was provided to employees with theintended purpose of effecting an increase in customer satisfaction. A phenomenon of increasedpositivity among employees was later observed, coinciding with the delivery of the customerinteraction/service training; training that did not address employee-to-employee relationships.This case study attempts to analyze said phenomenon within one franchised food serviceestablishment.
  • 关键词:Customer service training; employee relationships; positive organizational behavior;organizational citizenship behavior; work climate
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