文章基本信息

标题：WAL-MART: MADE IN AMERICA
本地全文：下载
作者：Cătălin Grădinaru ; Sorin-George Toma
期刊名称：Management Strategies Journal
印刷版ISSN：1844-668X
出版年度：2017
卷号：38
期号：4
页码：408-415
出版社：Universităţii "Constantin Brâncoveanu"
摘要：Wal-Mart, the world’s largest retailer, was founded by Sam Walton in 1962 and evolved from his goals for high value and great customer service. In its beginnings, the American corporation built a national reputation for providing low price goods to the people from small communities. By bringing new business approaches and changing the face of retail, Wal-Mart experienced rapid growth and achieved an international status in the 1990s. Since 2013 Wal-Mart has become the biggest corporation around the world. The paper analyses the evolution of Wal-Mart in the period 2011-2015 and identifies some of the key elements of its successful business story. The research is based on a quantitative method. The paper comprises two sections besides the introduction. The first section deals with the evolution of the American corporation in recent years. The paper ends with conclusions. The results of this research show that Wal-Mart clearly dominated the retail industry in the world in the period 2011-2015.
关键词：Wal;Mart; retailing; corporation; United States of America