文章基本信息

标题：Sentiment discovery and analysis as a mean of student experience improvement
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作者：Grljevic Olivera ; Zita Bosnjak
期刊名称：Perspectives of Innovations, Economics and Business
印刷版ISSN：1804-0519
电子版ISSN：1804-0527
出版年度：2017
卷号：17
期号：1
页码：52-60
DOI：10.15208/pieb.2017.05
出版社：Prague Development Center, s.r.o.
摘要：Sentiment analysis has found broad usage helping institutions to better understand the choices, intentions, and behaviors of an individual acting as a buyer, consumer or service user. However its utilization in the domain of higher education is scarce. Therefore, the paper provides an insight into most relevant research and diversified applications of sentiment analysis in higher education, describing its unexploited potentials and benefits, such as leveraging students’ attraction/retention, evaluating the institution’s competitiveness or tracking performance indicators over time.
关键词：Sentiment analysis; higher education; data mining