文章基本信息

标题：Discussing the Effect of Service Innovation on Customer Satisfaction Based on Statistics Education – A Case on Qianjiangyue Leisure Farm
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作者：Shui-Sheng Fan ; You-Cheng Chen ; Lu Miao 等
期刊名称：Eurasia Journal of Mathematics, Science & Technology Education
印刷版ISSN：1305-8223
电子版ISSN：1305-8223
出版年度：2018
卷号：14
期号：6
页码：2467-2474
DOI：10.29333/ejmste/89530
出版社：Pamukkale Univ Dept Sci Education
摘要：Service innovation has been constantly emphasized domestically and internationally. The factors of globalization, changing lifestyles, and the transfer of industrial focus indirectly create business opportunities for leisure farms. To attract more customers for surpassing competitors, the cultivated service innovation capability must present uniqueness and match with customer needs. Based on statistics education, this study intends to discuss the effect of leisure farms’ service innovation on customer satisfaction. Employees of Qianjiangyue Leisure Farm, as the research samples, are distributed 330 copies of questionnaire. Total 278 valid copies are retrieved, with the retrieval rate 84%. The research results conclude significant correlations between 1.service innovation and customer satisfaction, 2.statistics education and service innovation, and 3.statistics education and customer satisfaction. According to the results, suggestions are proposed, expecting to assist leisure farms in service innovation and the promotion of customer satisfaction.
关键词：statistics education; leisure farm; service innovation; customer satisfaction