文章基本信息

标题：Perception of Value Co-creation Actions in Agricultural Cooperatives
本地全文：下载
作者：Luana Zanetti Trindade Ferraz ; Amaury José Rezende ; João Paulo Resende de Lima 等
期刊名称：BAR - Brazilian Administration Review
印刷版ISSN：1807-7692
电子版ISSN：1807-7692
出版年度：2018
卷号：15
期号：3
页码：2-32
DOI：10.1590/1807-7692bar2018180005
出版社：Associação Nacional de Pós-Graduação e Pesquisa em Administração
摘要：This research evaluates the perception of members regarding the value-creation actions offered by a cooperative and whether the characteristics of the member and cooperative affected this perception. A model to measure the perception of the value co-creation activities provided by the cooperative and member characteristics was created. The adopted methodology was a questionnaire and the Partial Least Square method. Value co-creation, professionalization of management, satisfaction and loyalty, and long-term time orientation of the member were measured based on the member’s perception. The results demonstrate a significant association between satisfaction and loyalty and perception of value co-creation and a positive association between the long-term time horizon and the perception of value co-creation actions. In other words, perception of the benefits generated by the actions of the cooperative can be influenced by time orientation and level of satisfaction and loyalty. The main contribution is the creation of an instrument that measures the level of perception of value co-creation actions.
关键词：Time orientation; satisfaction; loyalty