文章基本信息

标题：Development and validation of a new measure of travel destination personality
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作者：Kovačić, Sanja ; Jovanović, Tamara ; Dinić, Bojana M. 等
期刊名称：Psihologija
印刷版ISSN：0048-5705
电子版ISSN：1451-9283
出版年度：2020
卷号：53
期号：1
页码：65-85
DOI：10.2298/PSI190423016K
出版社：Društvo psihologa Srbije
摘要：The main aim of this study was to develop a new scale for measuring travel destination personality – the Destination Personality Scale (DPS). It was assumed that DPS will confirm the applicability of the five-factor structure of the original Brand Personality Scale (BPS) by Aaker (1997) when more appropriate adjectives for the description of travel destination personality are generated. Results confirmed the five-factor structure of DPS, with dimensions Excitement, Sincerity, Competence, Ruggedness, and Sophistication. The final version of DPS consists of 24 items and subscales showed good construct (convergent and discriminant) and criterion validity, as well as reliability.
关键词：Travel Destination Personality Scale; Brand Personality Scale; destination branding; destination marketing