文章基本信息

标题：Promotion of Banking Products and Services
本地全文：下载
作者：Costinela FORTEA ; Viorica IOAN
期刊名称：Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
印刷版ISSN：1584-0409
出版年度：2019
期号：2
页码：107-111
出版社：Dunarea de Jos University of Galati
摘要：Banking marketing represents all the shares held by the bank in terms of investigating and market research, adjust products and services to market requirements owned or intends to enter, development, promotion and launch of new products in order to meet immediate objectives or the bank's perspective. Marketing of banking services also aims at increasing the knowledge of banking staff on some marketing concepts.
关键词：Banking products and services;; Promotion; banking marketing