文章基本信息

标题：The Impact of Communication Campaigns on the Organizational Identity
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作者：Adelina PRICOPE ; Nicolae Viorel TRIF ; Mihaela NECULITA 等
期刊名称：Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
印刷版ISSN：1584-0409
出版年度：2019
期号：1
页码：162-168
出版社：Dunarea de Jos University of Galati
摘要：Organizational identity is a key element in a continuous exploration and definition, where the need to be defined as well as possible is continuous. This paper sets forth the factors of impact on the organizational identity from the communication campaigns viewpoint. The manner in which a brand tries to "communicate" with the target audience, and to convince of its qualities, is a present-day subject, with many resources to exploit. It is precisely for this reason that the need for this article has appeared, trying to bring new methods of identity strengthening, in addition to those already known.
关键词：Identity; Communication;; Campaigns; Promotional policy