文章基本信息

标题：The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB
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作者：Ngoc Thang Ha ; Thi Lien Huong Nguyen ; Thi Phuong Linh Nguyen 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2019
卷号：9
期号：9
页码：1451-1460
DOI：10.5267/j.msl.2019.5.006
出版社：Growing Science
摘要：The aim of this research is to investigate the effects of different factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). A questionnaire was designed and sent directly to the respondents through the Internet. After 5 months period of collecting the necessary data, 423 valid replies were collected and analyzed. The data were analyzed in accordance with exploratory factor analysis (EFA) and multiple regression techniques. The results show that perceived usefulness, perceived ease of use, attitude, subjective norm and trust had positive effects on consumers’ online shopping intention.
关键词：Online purchase intention; Trust; TAM; TPB