文章基本信息

标题：Investigating the role of unified theory of acceptance and use of technology (UTAUT) in internet banking adoption context
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作者：Samar Rahi Mazuri Abd. Ghani ; Feras MI Alnaser ; Abdul Hafaz Ngah 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2018
卷号：8
期号：3
页码：173-186
DOI：10.5267/j.msl.2018.1.001
出版社：Growing Science
摘要：Several studies have made known that internet banking (IB) implementation is not only advantageous for banks, but also by perception and experience of IB users. Therefore, little is known about factors propelling user’s intention to adopt internet banking in Pakistan. Thus, the purpose of this research is to investigate the role of unified theory of acceptance and use of technology (UTAUT) in internet banking adoption context. A quantitative approach based survey was conducted to collect the data from 398 internet banking users. For statistical analysis structural equation model (SEM) approach was used. The result of this study indicates that, UTAUT model provided a good theoretical foundation in technology adoption investigation. Findings confirmed that all four predictors (performance expectancy, effort expectancy, social influence and facilitating condition) were significant and had significant amount of variance in predicting user’s intention to adopt internet banking. Additionally, the IPMA test revealed that performance expectancy was the most important factor among all other variables to predict user’s intention towards adoption of internet banking. Lastly, managerial implications, limitations and future recommendations are discussed.
关键词：Internet Banking; Performance Expectancy; Effort Expectancy; Social Influence; Facilitating Condition; UTAUT; Structural Equation Modeling; (SEM)