文章基本信息

标题：Combining product and packaging design for increased added value and customer satisfaction
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作者：Theoklitos Vasileiadis ; Anastasios Tzotzis ; Dimitrios Tzetzis 等
期刊名称：Journal of Graphic Engineering and Design
印刷版ISSN：2217-379X
电子版ISSN：2217-9860
出版年度：2019
卷号：10
期号：2
页码：5-15
DOI：10.24867/JGED-2019-2-005
出版社：University of Novi Sad
摘要：Current paper shows an analysis of the conceptual design of productsand packages that correspond to requested customer needs. A number ofresearch tools, marketing/branding principles and product developmenttechniques are presented. This study is an analytical demonstration of thewhole design process from the concept to the final 3D rendered modelswith the use of a number of tools and methodologies i.e. mind maps,mood boards, sketches. In other words, it is a combination of marketingand designing principles that transformed the raw data received fromcustomers into 3D CAD (Computer Aided Design) modeled products; a setof sportive sunglasses paired with a hand-watch from the same productfamily and a set of classic sunglasses with a casual hand watch. Finally,this project can be considered a blend between theoretical and practicalmethods that have been chosen and practiced after extensive research.
关键词：product design; product development; packaging; branding