文章基本信息

标题：SOCIAL MARKETING AND SPORT MANAGEMENT FOR HEALTH PROMOTION
本地全文：下载
作者：Patrizia Belfiore ; Alessandro Liccardo
期刊名称：Sport Science
印刷版ISSN：1840-3662
电子版ISSN：1840-3670
出版年度：2019
卷号：12
期号：1
页码：36-39
出版社：University of Travnik
摘要：The purpose of this paper is to focus on the potential role and use of social marketing for health promotion toinfluence sport management. Social marketing and sport management have profoundly impacted the deliveryand consumption of sport. Sport promotion plays a very important role in supporting the achievement of therecommended levels of physical activity in the Italian population. This paper analyzes the concepts of sportmanagement, social marketing and ultimately attempts to connect the two aspects.
关键词：social marketing; sport management; health promotion.