文章基本信息

标题：ANALYSIS OF THE FACTORS AFFECTING REPURCHASE INTENTION IN SOCIAL COMMERCE IN INDONESIA
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作者：WULAN YUWANTI ; ATUR SUMEDI ; TOMMI RAHMAN PERDANA 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2019
卷号：97
期号：12
页码：3245-3254
出版社：Journal of Theoretical and Applied
摘要：E-commerce use in Indonesia continues to increase rapidly to market a product or service. Currently e-commerce has new a new form which is called social commerce. Social media is used by social commerce as a tool for buying and selling transactions because of its ease. Thus, interesting to know what causes customers to do repurchase intention in social commerce. For this reason, authors conducted research to look for factors that have significant influence on intention to repurchase in social commerce. The variable of this research model uses variable of customer experience, customer satisfaction, service quality, information quality and trust. Total of respondents in this study amounted to 384 respondents using Multiple Linear Regression as analytical method. In this sudy, the result shows that customer experience, customer satisfaction and service quality significantly influence the repurchase intention in social commerce. Meanwhile, information quality and trust have no significant influence on repurchase intention in social commerce.
关键词：E-Commerce; Social Commerce; Repurchase Intention; Multiple Linear Regression