文章基本信息

标题：Production and Pricing Strategy of Closed-loop Supply Chain Based on Customer Preference
本地全文：下载
作者：Cheng-Tang Zhang ; Zong-Hong Cao ; Jie Min 等
期刊名称：Engineering Letters
印刷版ISSN：1816-093X
电子版ISSN：1816-0948
出版年度：2019
卷号：27
期号：1
页码：194-201
出版社：Newswood Ltd
摘要：In the closed-loop supply chain systems of recycling and remanufacturing, which are comprised of manufacturers, retailers, and the third-party recyclers, there are niche markets for the co-existence and mutual substitution of new and remanufactured products. The new product production mode, remanufacturing mode, and hybrid manufacturing mode without cooperation have been separately studied to obtain the equilibrium results under different production modes. The theoretical analysis shows that when customers have different preference coefficients for remanufactured products, different production costs will influence the manufacturer’s choice of production mode and product pricing. The analysis also shows that the market demands for remanufactured and new products under the hybrid production mode have a “cannibalization effect” and the remanufactured products with cooperation will be completely bumped out of the market. Finally, an analysis of examples is carried out to further verify the related conclusions.
关键词：closed-loop supply chain; game theory; production mode; pricing strategy