文章基本信息

标题：The Effect of Value Co-creation on Innovation Performance: The Mediating Role of Customer Perceived Value
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作者：Samuel Kofi Otchere ; Tian Hong-Yun ; Winfred Okoe Addy 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2019
卷号：11
期号：27
页码：47-55
DOI：10.7176/EJBM/11-27-05
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The study assessed the effect of value co-creation on innovation performance with a mediating effect of customer perceived value in the telecommunication industry in Ghana. The study used 240 respondents and an online survey for a period of two months thus June 2019 and July 2019. The study concludes that value co-creation has positive and significant impact on innovation performance and customer perceived value has insignificant impact on innovation performance but value co-creation has positive impact on customer perceived value. However, the study recommends further studies into the area of value co-creation and innovation performance with products and services specific dimensions to measure innovation success.
关键词：Value co-creation (VC); Customer perceived value (PV); Innovation performance (PFR); Telecommunication industry; Ghana