文章基本信息

标题：Developing a social media strategy for R&D in energy efficiency – a case study in progress
本地全文：下载
作者：Elmar Bartlmae ; Luis Arboledas-Lérida ; Natalie Höppner 等
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2019
卷号：116
页码：1-9
DOI：10.1051/e3sconf/201911600006
出版社：EDP Sciences
摘要：Social Media platforms are increasingly receiving attention from scholars, as they are presumed to be both useful tools for undertaking professional assignments and a medium for engaging with large audiences and communities, within and outside academia. Additionally, these novel practices online need proper assessment and evaluation procedures. This paper aims to address the possibilities and challenges for niche research and development (R&D) projects in communicating their research via social media. The authors applied a seven-step social media strategy to an ongoing energy efficiency case study and discuss an online tool for monitoring the respective impact on social media.
其他摘要：Social Media platforms are increasingly receiving attention from scholars, as they are presumed to be both useful tools for undertaking professional assignments and a medium for engaging with large audiences and communities, within and outside academia. Additionally, these novel practices online need proper assessment and evaluation procedures. This paper aims to address the possibilities and challenges for niche research and development (R&D) projects in communicating their research via social media. The authors applied a seven-step social media strategy to an ongoing energy efficiency case study and discuss an online tool for monitoring the respective impact on social media.