文章基本信息

标题：Flamenco Performer’s Perceived Value: Development of a Measurement Index
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作者：Jesús Heredia-Carroza
期刊名称：Scientific Annals of the “Alexandru Ioan Cuza” University of Iasi – Economic Sciences Series
印刷版ISSN：2501-1960
电子版ISSN：2501-3165
出版年度：2019
卷号：66
期号：SI
页码：59-71
DOI：10.2478/saeb-2019-0017
出版社：Sciendo
摘要：This paper aims to explain the main elements influencing the perceived value of the flamenco performer. In the framework of cultural economics, it presents a methodology based on two stages: interviews to experts, to identify the different aspects which influence the value of the performer; and surveys to consumers, to measure the valuation of stated aspects. The data from surveys were used for an exploratory factor analysis which results identified three factors that influence the perceived value of the performer: virtuosity, feelings, and influencer-brand. The conclusions also show that among these factors, virtuosity may be used as a synthetic index of performer valuation, since it represents more than 42% of the accumulated total variance. Due to its findings the article is a useful instrument for researchers in cultural economics, art sociology, consumer studies, and empirical aesthetics.
关键词：perceived value;performer;flamenco;exploratory factor analysis;virtuosity.