文章基本信息

标题：Climate change social marketing on internet: review of interactivity to promote environmental sustainability
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作者：Vincent Didiek Wiet Aryanto ; Yudith Vega Paramitadevi
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2018
卷号：74
页码：1-4
DOI：10.1051/e3sconf/20187408010
出版社：EDP Sciences
摘要：This study aims at reviewing the interactivity of three prominent climate change website in Indonesia myplanet.care; Walhi (friend of Earth Indonesia) and Greenpeace Indonesia. Experimental research on interactivity was undertaken by involving 16 participants from one prominent private university and one prominent public university in Semarang. Reviewing process was done by situating the participants in one place to thoroghly investigate the three websites. The findings refer to 3 elements of interactivity namely social website interactivity, accessibility and navigation capability.
其他摘要：This study aims at reviewing the interactivity of three prominent climate change website in Indonesia myplanet.care; Walhi (friend of Earth Indonesia) and Greenpeace Indonesia. Experimental research on interactivity was undertaken by involving 16 participants from one prominent private university and one prominent public university in Semarang. Reviewing process was done by situating the participants in one place to thoroghly investigate the three websites. The findings refer to 3 elements of interactivity namely social website interactivity, accessibility and navigation capability.