文章基本信息

标题：Research on the Method and Effectiveness of College Admissions Publicity
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作者：Yusheng TANG ; Yinben HAN ; Wenxin ZHANG 等
期刊名称：Cross-Cultural Communication
印刷版ISSN：1712-8358
电子版ISSN：1923-6700
出版年度：2019
卷号：15
期号：2
页码：56-61
DOI：10.3968/11033
出版社：Canadian Academy of Oriental and Occidental Culture
摘要：High-quality students are an important foundation for the cultivation of talents in colleges and universities. College admissions and publicity is an important means for universities to increase the quality of new students. This article takes a university as a case study, analyzes the effectiveness of several forms of admission propagandas, and verifies it from the perspective of the quality of student source feedback. At the same time, it puts forward a new idea of college admission propaganda under the background of the new college entrance examination reform.
关键词：Admission;Quality of students;Effectiveness