文章基本信息

标题：Research on customers’ willingness to participate in express package recycling
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作者：Xing Cao ; Chengshan Liu
期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2019
卷号：295
期号：3
页码：1-9
DOI：10.1088/1755-1315/295/3/032030
出版社：IOP Publishing
摘要：The rapid development of logistics and electronics industry has produced a large number of express packaging garbage, which is gradually destroying the environment and wasting resources, the implementation of express packaging recycling has become the key, but consumer participation in express packaging recycling intention is not strong. Based on the theory of planned behavior, social exchange, perceived trust and situational factors, this paper constructs a model of influencing factors of consumers' willingness to participate in express packaging recycling, and makes an empirical analysis using structural equation model. The results show that recycling attitudes, perceived behavior control, perceived benefits, convenience and policy propaganda have a significant positive impact on consumers' willingness to participate in express packaging recycling. Subjective norms, perceived trust and perceived benefits have a certain impact on recycling attitudes.